Google Analytics

Overview

4 report tools for advanced Google Analytics analysis — trends, conversions, channels, and engagement quality.

ga_report_traffic_trends

Analyze traffic trends — daily metrics with growth analysis, peak/trough detection, and weekday vs. weekend patterns. Parameters:

Parameter	Type	Required	Default	Description
`project_id`	string	Yes	—	Project ID from `list_projects`
`start_date`	string	Yes	—	Start date (YYYY-MM-DD)
`end_date`	string	Yes	—	End date (YYYY-MM-DD)

Response:

{
  "report": "traffic-trends",
  "summary": {
    "total_days": 30,
    "total_users": 15000,
    "total_sessions": 22000,
    "avg_daily_users": 500,
    "avg_daily_sessions": 733,
    "users_growth_rate": 12.5,
    "sessions_growth_rate": 8.3,
    "views_growth_rate": 10.1,
    "peak_day": { "date": "2026-06-15", "users": 850 },
    "trough_day": { "date": "2026-06-08", "users": 280 },
    "avg_weekday_users": 550,
    "avg_weekend_users": 350
  },
  "daily_metrics": [
    { "date": "2026-06-01", "total_users": 520, "sessions": 780, "screen_page_views": 1600, "bounce_rate": 41.2, "average_session_duration": 130 }
  ]
}

Growth rates compare the 2nd half vs. 1st half of the date range. Use 30+ day ranges for meaningful trend analysis.

Example Prompt:

“Is my traffic growing? Show me the trend for the last 30 days”

ga_report_landing_page_performance

Analyze landing page conversion performance — which pages drive the most conversions from organic search. Parameters:

Parameter	Type	Required	Default	Description
`project_id`	string	Yes	—	Project ID from `list_projects`
`start_date`	string	Yes	—	Start date (YYYY-MM-DD)
`end_date`	string	Yes	—	End date (YYYY-MM-DD)
`event_name`	string	No	All events	Filter by specific event (e.g. `"purchase"`, `"form_submit"`)
`limit`	int	No	50	Max results (max 200)

Response:

{
  "report": "landing-page-performance",
  "summary": {
    "total_pages": 85,
    "total_key_events": 450,
    "overall_conversion_rate": 3.2,
    "pages_with_conversions": 32,
    "optimization_opportunities": 53
  },
  "top_converters": [
    { "landing_page": "/pricing", "sessions": 500, "key_events": 45, "conversion_rate": 9.0 }
  ],
  "opportunities": [
    { "landing_page": "/blog/seo-guide", "sessions": 1200, "key_events": 0, "conversion_rate": 0.0 }
  ]
}

Filtered to organic search traffic only. opportunities lists high-traffic pages with zero conversions — prime optimization targets.

Example Prompt:

“Which pages convert best from organic search?“

ga_report_channel_comparison

Compare traffic channels with automatic previous period comparison. Parameters:

Parameter	Type	Required	Default	Description
`project_id`	string	Yes	—	Project ID from `list_projects`
`start_date`	string	Yes	—	Start date (YYYY-MM-DD)
`end_date`	string	Yes	—	End date (YYYY-MM-DD)

Response:

{
  "report": "channel-comparison",
  "_meta": { "total": 7, "returned": 7 },
  "items": [
    {
      "name": "Organic Search",
      "sessions": 12000,
      "users": 9500,
      "percentage": 54.5,
      "previous_sessions": 10500,
      "previous_users": 8200,
      "sessions_change": 14.3,
      "users_change": 15.8
    }
  ],
  "period": { "start": "2026-06-01", "end": "2026-06-30" },
  "previous_period": { "start": "2026-05-01", "end": "2026-05-31" }
}

Example Prompt:

“How is organic search compared to paid search this month?“

ga_report_engagement_analysis

Analyze page engagement quality — categorize pages into high/medium/low engagement tiers. Parameters:

Parameter	Type	Required	Default	Description
`project_id`	string	Yes	—	Project ID from `list_projects`
`start_date`	string	Yes	—	Start date (YYYY-MM-DD)
`end_date`	string	Yes	—	End date (YYYY-MM-DD)
`limit`	int	No	30	Max pages to analyze (max 100)

Response:

{
  "report": "engagement-analysis",
  "summary": {
    "total_pages": 85,
    "site_avg_engagement_time": 45.2,
    "site_bounce_rate": 42.3,
    "site_engagement_rate": 72.7,
    "high_engagement_pages": 15,
    "needs_improvement_pages": 45,
    "low_engagement_pages": 25
  },
  "high_engagement": [
    { "page_path": "/blog/seo-guide", "page_title": "Complete SEO Guide", "screen_page_views": 5200, "users": 4100, "average_engagement_time": 95.3, "engagement_tier": "high" }
  ],
  "needs_improvement": [...],
  "low_engagement": [...]
}

Engagement tiers:

High: >= 1.5x site average engagement time
Needs improvement: 0.5-1.5x site average
Low: < 0.5x site average

Example Prompt:

“Which pages have the worst engagement? Where are visitors bouncing?”

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Google Analytics — Reports

Overview

ga_report_traffic_trends

ga_report_landing_page_performance

ga_report_channel_comparison

ga_report_engagement_analysis

​Overview

​ga_report_traffic_trends

​ga_report_landing_page_performance

​ga_report_channel_comparison

​ga_report_engagement_analysis

Overview

ga_report_traffic_trends

ga_report_landing_page_performance

ga_report_channel_comparison

ga_report_engagement_analysis